Prima Donna was founded in 1865 as H Gutterman & Co and specialised in high quality corsets for the well to do women of the age. The company moved with the changing trends in female under garments and evolved into lingerie specialists producing exquisite pieces to flatter natural curves but with the looks to suit contemporary tastes.
By using the latest innovations in textiles and design the Prima Donna collection has become renowned worldwide for flattering, supportive and ultra comfortable lingerie with styling that is right on trend.
The Madison collection from Prima Donna is a firm favourite with Chantilly customers who just love the fabulous fit and beautiful fusion of modern checked fabric with pretty elasticated lace. The collection includes the balconnet bra, the deep plunge balconnet, the smooth bra, the underwired bra, a range of briefs and the gorgeous basque and body. Each bra offers impressive support for full breasts partnered with exceptional fit and pretty, contemporary styling for a youthful look.
The range is available in white, natural, caffe latte, black and striking scarlet offering the perfect partner for every outfit and occasion. Prima Donna have recently introduced the new colour Florida which is a gorgeous coral pink and Madison in Florida pink is now available right here at Chantilly. We are sure this beautiful new shade will be an instant hit!
The ever popular Madison collection flatters your figure and provides exceptional fit and support through clever structuring, the highest quality fabrics and classic yet contemporary styling. Madison is a must have addition to your lingerie drawer!