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Madison

Prima Donna Madison Lingerie

Prima Donna was founded in 1865 as H Gutterman & Co and specialised in high quality corsets for the well to do women of the age. The company moved with the changing trends in female under garments and evolved into lingerie specialists producing exquisite pieces to flatter natural curves but with the looks to suit contemporary tastes.

By using the latest innovations in textiles and design the Prima Donna collection has become renowned worldwide for flattering, supportive and ultra comfortable lingerie with styling that is right on trend.

The Madison collection from Prima Donna is a firm favourite with Chantilly customers who just love the fabulous fit and beautiful fusion of modern checked fabric with pretty elasticated lace. The collection includes the balconnet bra, the deep plunge balconnet, the smooth bra, the underwired bra, a range of briefs and the gorgeous basque and body. Each bra offers impressive support for full breasts partnered with exceptional fit and pretty, contemporary styling for a youthful look.

The range is available in white, natural, caffe latte, black and striking scarlet offering the perfect partner for every outfit and occasion. Prima Donna have recently introduced the new colour Florida which is a gorgeous coral pink and Madison in Florida pink is now available right here at Chantilly. We are sure this beautiful new shade will be an instant hit!

The ever popular Madison collection flatters your figure and provides exceptional fit and support through clever structuring, the highest quality fabrics and classic yet contemporary styling. Madison is a must have addition to your lingerie drawer!

Madison (U/W) Bra Madison (U/W) Bra
£69.95
Prima Donna - Madison Underwired Bra Frivolous checks and lace are a simply irresistible mix. This series has been a bestseller for several years now, due to its perfect fit. The wire bra with elegant detailing, enhances and streamlines your silhouette. The elastic lace nicely follows the shape of the breast, even in an I cup. Three-section underwired bra with a unique fit and extra deep cups. Fin…
Madison (Balconnet) Madison (Balconnet)
£69.95
Prima Donna - Madison Balconnet Bra The combination of checks and lace are simply beautiful. This series has been a bestseller for several years due to its perfect fit. The wire bra with elegant detailing enhances and streamlines the silhouette. The elastic lace follows the shape of the breast.
Madison (Smooth) Madison (Smooth)
£69.95
Prima Donna Madison - Wire Bra With Smooth Cups The combination of checks and lace are simply beautiful. This series has been a bestseller for several years due to its perfect fit. The wire bra with elegant detailing enhances and streamlines the silhouette. The elastic lace follows the shape of the breast.
Prima Donna Madison Padded Bra Prima Donna Madison Padded Bra
£79.95
Prima Donna Madison Padded Bra Elegant bra with preformed foam cups and a heart-shaped line that creates a sensual look. The check pattern is refreshing and youthful. The sturdy foam cups lift and centre the breasts, giving them a perfect round shape.
Madison Body Madison Body
£108.95
Prima Donna - Madison Body Frivolous checks and lace are a simply irresistible mix. This series has been a bestseller for several years now, due to its perfect fit.
Madison (Balconnet Plunge) Madison (Balconnet Plunge)
£67.95
Prima Donna - Madison Balconnet Bra With Deep Plunge Line The combination of checks and lace are simply beautiful. This series has been a bestseller for several years due to its perfect fit. The wire bra with elegant detailing enhances and streamlines the silhouette. The elastic lace follows the shape of the breast.
Madison Full Briefs Madison Full Briefs
£35.95
Prima Donna - Madison Full Brief The full briefs come higher up the waist than the rio briefs. They cover up the tummy, providing a comfortable feeling and are slimming.
Madison G-String Madison G-String
£30.95
Prima Donna - Madison G-String This g-string is very feminine and sexy. The lower part of the buttocks are visible and your legs appear longer, thanks to the higher leg line at the front.
Madison Hotpants Madison Hotpants
£35.95
Prima Donna - Madison Hotpants A truly outstanding hotpants style! Your lower buttocks are left uncovered, which is so sexy. The higher cut on the hip at the front makes your legs look longer. Comfortable and seductive at the same time!
Madison Rio Briefs Madison Rio Briefs
£30.95
Prima Donna - Madison Rio Brief The rio briefs are a perfect compromise between elegance and comfort. They cover up the complete buttokcs and make your legs look longer thanks to the high cut at the front.

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Prima Donna - Madison Underwired Bra Frivolous checks and lace are a simply irresistible mix. This series has been a bestseller for several years now, due to its perfect fit. The wire bra with elegant detailing, enhances and streamlines your silhouette. The elastic lace nicely follows the shape of the breast, even in an I cup. Three-section underwired bra with a unique fit and extra deep cups. Fin…
Prima Donna - Madison Balconnet Bra The combination of checks and lace are simply beautiful. This series has been a bestseller for several years due to its perfect fit. The wire bra with elegant detailing enhances and streamlines the silhouette. The elastic lace follows the shape of the breast.
Prima Donna Madison - Wire Bra With Smooth Cups The combination of checks and lace are simply beautiful. This series has been a bestseller for several years due to its perfect fit. The wire bra with elegant detailing enhances and streamlines the silhouette. The elastic lace follows the shape of the breast.
Prima Donna Madison Padded Bra Elegant bra with preformed foam cups and a heart-shaped line that creates a sensual look. The check pattern is refreshing and youthful. The sturdy foam cups lift and centre the breasts, giving them a perfect round shape.
Prima Donna - Madison Body Frivolous checks and lace are a simply irresistible mix. This series has been a bestseller for several years now, due to its perfect fit.
Prima Donna - Madison Balconnet Bra With Deep Plunge Line The combination of checks and lace are simply beautiful. This series has been a bestseller for several years due to its perfect fit. The wire bra with elegant detailing enhances and streamlines the silhouette. The elastic lace follows the shape of the breast.
Prima Donna - Madison Full Brief The full briefs come higher up the waist than the rio briefs. They cover up the tummy, providing a comfortable feeling and are slimming.
Prima Donna - Madison G-String This g-string is very feminine and sexy. The lower part of the buttocks are visible and your legs appear longer, thanks to the higher leg line at the front.
Prima Donna - Madison Hotpants A truly outstanding hotpants style! Your lower buttocks are left uncovered, which is so sexy. The higher cut on the hip at the front makes your legs look longer. Comfortable and seductive at the same time!
Prima Donna - Madison Rio Brief The rio briefs are a perfect compromise between elegance and comfort. They cover up the complete buttokcs and make your legs look longer thanks to the high cut at the front.